The features of Fay
Everything you need to grow a loyal audience
Four jobs make or break a small organization: knowing who came, thanking who gave, following up on time, and turning first-timers into regulars. Fay does those four exceptionally well and handles the rest without fuss.
What matters most
Four features that do the heavy lifting
Ticket imports
From box-office CSV to a working audience book in one evening
Wherever you sell tickets, whether Eventbrite, Ticket Tailor, TicketSource, Square or a plain spreadsheet, export the file and a guided import walks you from upload to a preview you can check before anything is saved.
Matched, not duplicated
Each row is matched to a person you already know, added as someone new, or set aside for a quick look. Repeat buyers stack up under one name.
Nothing saved until you approve
You see the full result first, and blank anonymous rows are counted honestly, never invented into ghost records.
Daily suggestions
A short list of the right next moves, every morning
Growing an audience is mostly small, timely gestures, and knowing which ones matter today. Fay watches attendance, giving, and follow-ups, and turns them into a list you can finish before your first meeting.
Who to welcome, ask, and win back
First-timers to greet, likely donors to invite, lapsed regulars to reach before the habit is gone, each with the reason it was surfaced.
Ranked by what it costs to ignore
Gifts still unthanked, a night that is not selling, memberships ending soon, seven at a time, and empty when there is nothing to say.
Giving & receipts
Every gift thanked on time, every receipt ready at year-end
Donors keep small organizations alive, and donors stay where gratitude is prompt. Fay keeps each gift beside the person who gave it and makes the thank-you the easy part.
A thank-you queue that empties
See exactly who is still waiting to be thanked and mark them done in one click, so the backlog never hardens.
Year-end receipts, rolled up
Completed years total per donor into a receipt queue for tax letters. Check, cash, card, ACH, stock, in-kind, restricted, and anonymous gifts are all recorded properly.
Audience intelligence
Know who was really in the room, and who is coming back
Ticket counts alone flatter you. Fay reconciles what the door counted with the names you can put to it, so growth is measured in relationships, not stubs.
Segments that stay current
First-timer, returning, regular or lapsed, worked out from real attendance and refreshed as people come back, so you always know who to welcome and who to miss.
A number to aim at
The share of the room you can put a name to, climbing season over season, and any season compared with the same point last year, at a glance.
And the rest
Everything else, ready when you need it
The supporting features that keep the book tidy, none of them extra, all of them included.
One page per person
Contact, roles, household, giving, attendance, and notes on a single record, the whole relationship at a glance.
Households
Group a family under one greeting so letters, receipts, and lifetime giving add up together.
Roles with history
Members, board, volunteers, and staff, each with its own section and dates. End a role and the history stays.
Contact preferences
Do-not-email and do-not-mail flags, plus opt-in with its source and date, so outreach stays welcome and compliant.
Seasons
Events, attendance, and giving all roll up by season, so year-over-year comparison is a glance, not a spreadsheet.
Events & programs
Venue suggestions as you type, capacity, a door headcount, and program grouping so a run of shows reads as one arc.
A shared contact log
Email, phone, letter, text or in person, logged on the person, so the next volunteer knows what was already said.
Follow-ups that come due
Schedule a follow-up and it surfaces on the right day, then turns plainly overdue if it slips.
Duplicate catching
When two records look like one person, Fay says so and shows its confidence. You decide; nothing merges itself.
Bring your history with you
Import a roster and years of giving from the spreadsheet you already keep. You match the columns, Fay shows you exactly what will happen, and nothing is written until you say so.
Campaigns
Group the gifts one appeal brought in, whether a giving day, an annual fund or a capital campaign that runs for years, and watch the total against its goal.
Headshots
A face on every record, so a roster of a hundred names is a roster of a hundred people.
Roles for the people who help
Invite a bookkeeper or a board member and choose what they reach. A contributor gets the people and the contact log, and never sees who gave or what.
Export everything
People, gifts, and attendance leave with you in plain CSV, any day you ask.
Archive, never delete
Records are hidden, not lost. Restore is one click away, and history never thins.
Private by design
Scoped to your organization, never sold or mined. No trackers.
See it on your own season
Solo is free, forever. Ensemble is free for sixty days. The handbook shows exactly how each feature works before you begin.